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Ebook Hospitality skills: A practical approach (Second Edition) - Part 1
Ebook "Hospitality skills: A practical approach (Second Edition)" deals with the essentials of hospitality skills - the general skills and knowledge required to deliver good quality service to the customer that are common to all occupations. The emphasis is on developing the competencies needed to meet the needs and expectations of today's customers, at whatever level of service is being offered - from the 5* luxury hotel to the local café....
97 p utm 11/07/2022 308 0
Từ khóa: Vietnam tourism certification board, Hospitality skills, Tiêu chuẩn kỹ năng nghề du lịch Việt Nam, Customer relations, Culturally diverse environment, Communication skills, Handing customer complaints
Ebook Global Marketing: Phần 2
Global Marketing, Fifth Edition, builds on the worldwide success of the previous editions of Principles of Global Marketing and Global Marketing. Those books took an environmental and strategic approach by outlining the major dimensions of the global business environment. We also provided a set of conceptual and analytical tools that would prepare students to successfully apply the four Ps to global marketing.
315 p utm 11/07/2022 46 0
Từ khóa: Global Marketing, Ebook Global Marketing, Global marketing environment, Global trade environment, Cultural Environments, Global Information Systems
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