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Part 1 of ebook "International business: Perspectives from developed and emerging markets" provides readers with contents including: introduction to international business; the global context of multinational competitive strategy; the institutional and cultural context of multinational competitive strategy;...
285 p utm 23/11/2023 25 0
Từ khóa: International business, International business enterprises management, Business planning, Global marketplace, Foreign exchange markets, Global capital markets, Regional economic integration, Multinational competitive strategy
Continued part 1, part 2 of ebook "International business: Perspectives from developed and emerging markets" provides readers with contents including: multinational operational and functional strategies; ethical management in the international context; international human resource management; managing ethical and social responsibility in an MNC;...
280 p utm 23/11/2023 23 0
Từ khóa: International business, International business enterprises management, Business planning, International marketing, Supply chain management, Accounting for multinational operations, International human resource management
Ebook Diploma in Business Management - Economic principles and their application to business: Part 1
Ebook Diploma in Business Management - Economic principles and their application to business: Part 1 presents the following content: Unit 1 the economic problem and production; unit 2 consumption and demand; unit 3 demand and revenue; unit 4 costs of production; unit 5 costs, profit and supply; unit 6 markets and prices; unit 7 market structures: perfect competition versus monopoly; unit 8 market structures and competition: monopolistic...
164 p utm 15/06/2023 41 0
Từ khóa: Diploma in Business Management, Ebook Diploma in Business Management, Economic principles, Costs of production, Market structures, Market structures and competition
Ebook Managerial economics: Foundations of business analysis and strategy (Twelfth edition) - Part 2
Continued part 1, part 2 of ebook "Managerial economics: Foundations of business analysis and strategy (Twelfth edition)" presents the following content: production and cost estimation; managerial decisions in competitive markets; managerial decisions for firms with market power; strategic decision making in oligopoly markets; advanced pricing techniques; pricing multiple products related in production; decisions under risk and uncertainty;...
351 p utm 15/06/2023 28 0
Từ khóa: Managerial economics, Foundations of business analysis and strategy, Production and cost estimation, Managerial decisions, Competitive markets, Strategic decision making, Oligopoly markets
Ebook Travel marketing, tourism economics and the airline product - An introduction to theory and practice: Part 2 present tourism distribution channels; strategic planning and the marketing effectiveness audit; tourism supply and demand; pricing and revenue management; the airline business; airline schedules planning and route development; aircraft operating costs and profitability.
102 p utm 11/07/2022 56 0
Từ khóa: Travel marketing, Tourism economics, Airline product, Airline business, Airline schedules planning, Aircraft operating costs and profitability
Ebook Marketing - Real people, real choices (9/E): Part 1
Part 1 book “Marketing - Real people, real choices” has contents: Welcome to the world of marke ting - create and deliver value; global, ethical, and sustainable marketing; strategic market planning; market research,… and other contents.
258 p utm 11/07/2022 268 0
Từ khóa: Deliver value, Strategic market planning, Market research, Sustainable marketing, Marketing analytics, Business markets
Ebook CRM in financial services – A practical guide to making customer relationship management work
Ebook "CRM in financial services – A practical guide to making customer relationship management work" present the content: the state of CRM in financial services in the UK; uncertain directions in Europe and south Africa; assessing the quality of customer management in financial services; e-business impact on customer management in financial services: an overview; the impact of e-business on financial services marketing and marketers;...
721 p utm 08/07/2022 290 0
Từ khóa: CRM in financial services, Practical guide, Making customer relationship management work, E-business on financial services marketing, Managing marketing in the e-world
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