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Ebook The handbook for quality management: A complete guide to operational excellence - Part 1
Part 1 of ebook "The handbook for quality management: A complete guide to operational excellence" provides readers with contents including: business-integrated quality systems; integrated planning; process control; the quality function; customer-focused organizations; understanding customer expectations and needs; qualifying process variation; supply chain management;...
253 p utm 23/03/2024 14 0
Từ khóa: The handbook for quality management, Quality management, Guide to operational excellence, Business-integrated quality systems, Integrated planning, Process control, Customer-focused organizations, Strategic planning
Part 1 of ebook "International business: Perspectives from developed and emerging markets" provides readers with contents including: introduction to international business; the global context of multinational competitive strategy; the institutional and cultural context of multinational competitive strategy;...
285 p utm 23/11/2023 25 0
Từ khóa: International business, International business enterprises management, Business planning, Global marketplace, Foreign exchange markets, Global capital markets, Regional economic integration, Multinational competitive strategy
Continued part 1, part 2 of ebook "International business: Perspectives from developed and emerging markets" provides readers with contents including: multinational operational and functional strategies; ethical management in the international context; international human resource management; managing ethical and social responsibility in an MNC;...
280 p utm 23/11/2023 23 0
Từ khóa: International business, International business enterprises management, Business planning, International marketing, Supply chain management, Accounting for multinational operations, International human resource management
Ebook Introduction to management in the hospitality industry (Seventh edition): Part 2
Continued part 1, part 2 of ebook "Introduction to management in the hospitality industry" provide readers with content about: forces shaping the hotel business; competition in the lodging business; travel and tourism; tourism - front and center; destination - tourism generators; management in the hospitality industry; management - a new way of thinking; planning in hospitality management; organizing in hospitality management; staffing -...
324 p utm 27/02/2023 41 0
Từ khóa: Introduction to management in the hospitality industry, The hospitality industry, The hotel business, The lodging business, Planning in hospitality management, Organizing in hospitality management
Ebook Travel marketing, tourism economics and the airline product - An introduction to theory and practice: Part 2 present tourism distribution channels; strategic planning and the marketing effectiveness audit; tourism supply and demand; pricing and revenue management; the airline business; airline schedules planning and route development; aircraft operating costs and profitability.
102 p utm 11/07/2022 56 0
Từ khóa: Travel marketing, Tourism economics, Airline product, Airline business, Airline schedules planning, Aircraft operating costs and profitability
Ebook Marketing - Real people, real choices (9/E): Part 1
Part 1 book “Marketing - Real people, real choices” has contents: Welcome to the world of marke ting - create and deliver value; global, ethical, and sustainable marketing; strategic market planning; market research,… and other contents.
258 p utm 11/07/2022 268 0
Từ khóa: Deliver value, Strategic market planning, Market research, Sustainable marketing, Marketing analytics, Business markets
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