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Part 1 of ebook "International business: Perspectives from developed and emerging markets" provides readers with contents including: introduction to international business; the global context of multinational competitive strategy; the institutional and cultural context of multinational competitive strategy;...
285 p utm 23/11/2023 25 0
Từ khóa: International business, International business enterprises management, Business planning, Global marketplace, Foreign exchange markets, Global capital markets, Regional economic integration, Multinational competitive strategy
Ebook Principles of Marketing (14th Edition) - Phillip Kortler
Specialized Features to Enhance Your Learning..New coverage in every chapter of the fourteenth edition shows how companies and consumers are dealing with marketing and the uncertain economy in the aftermath of the recent Great Recession. Throughout the fourteenth edition, you will find revised coverage of the rapidly changing nature of customer relationships and new material on such topics as customer-managed relationships, crowdsourcing,...
740 p utm 11/07/2022 315 0
Từ khóa: Principles of Marketing, Philip Kotler, Managerial approach, Global marketplace, E-commerce, Nguyên tắc marketing
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